Can Ira Glass or Amy Schumer better sell a podcasting app? We’ll learn soon. Spotify, Luminary, and others, however, think celebrity and big-name shows are the way to grow a platform, along with serious marketing. Pocket Casts is looking to sell people on the dream of keeping podcasting open and free, as well as banking on the star power and loyalty public media hosts command. With major, reputable programs putting their weight behind Pocket Casts, it’ll be interesting to see whether this strategy works to bring listeners to the platform. ![]() NPR had allegedly lost US800,000 as the app’s revenue was declining. The company behind, WooCommerce, Longreads, and Tumblr, has acquired podcast player company Pocket Casts, ending a sale process that began at the start of the year.Terms of the deal were not announced. Today Explained had a new episode out but it’s not in PC feed. Launched in 2010, Pocket Casts was sold to NPR and other publishers in 2018, then again was available for sale in January 2021. This is inconveniencing Pocket Casts users to the point that they are considering switching to a different podcast platform. This strategy has helped them grow, looking at listener surveys and promotion code usage, Grover says. As per multiple reports, Pocket Casts is not updating or showing new episodes in its feed on time even though they are available at the source site. He says the investment allows the team to keep building and also gives Pocket Casts the ability to market - public media hosts shout out the app and encourage listeners to try it. They are all, we think, reasonable, and we think fit with our brand image or brand approach.” The idea is to integrate a respected audio platform with the worlds dominant blogging platform, which already has text-to-speech capability. “Obviously our goal is both to continue to grow the audience, leveraging the reach of our partners, and to drive sustainability for our platform long-term through our monetization efforts,” he says. Automattic, parent company of WordPress has acquired podcast listening app Pocket Casts from NPR and a consortium of public stations. Grover says the team is also experimenting with “paid placement,” or giving shows a more prominent spot in the app for a certain price. entre el servicio de podcasting y WordPress. Pocket Casts monetizes its platform with a premium subscription that gives listeners access to a desktop app, as well as other in-app features. Automattic es la nueva propietaria de Pocket Casts, uno de los servicios de podcast ms populares del panorama. But with Apple's Podcasts app the most popular by far across Apple devices, there is no shortage of competition in the podcast app space.The investment allows Pocket Casts to invest in new featuresīBC Studios’ investment will go toward operational costs and growing the platform. ![]() With more than 80 million people listening to podcasts in the United States alone, Automattic knows there's an audience out there. On July 16, 2021, Automattic acquired the podcasts app Pocket Casts. We're thrilled that we can continue to give our users a multitude of ways to tell and engage with stories that matter. We will explore building deep integrations with and Pocket Casts, making it easier to distribute and listen to podcasts. Automattic has confirmed that co-founders Russell Ivanovic and Philip Simpson will stay on however, leading the Pocket Casts team under the Automattic brand.Īs part of Automattic, Pocket Casts will continue to provide you with the features needed to enjoy your favorite podcasts (or find something new). It isn't yet clear what Automattic plans to do to change that.Īnnounced via a Wordpress blog post earlier today, the move sees Pocket Casts change hands once more, around three years after it last went through a similar process. The app was previously owned by NPR, but was known to be losing money. Popular podcast listening app Pocket Casts has been bought by Automattic, the company behind and Tumblr.
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